What’s the key to packaging up offerings or writing sales copy that instantly resonates with your target buyers? Trial and error is one way to go. As if marketing in general were not time-intensive enough for business owners who have 500 other tasks to do, they have to invest effort and time to test, tweak and execute different campaigns just to see what resonates. 

But, here’s the good news: There is an untapped marketing-research resource right in front of your nose. One that many small business owners seem to overlook in their quest to just throw marketing campaigns out the door to see what sticks:

Your ideal customers or clients

Whether we’re talking about your actual customers or people who should be your customers, there is a wealth of information out there for you. So it’s time to channel your inner Sherlock Holmes and suss out that information to ensure success before you launch, promote or create anything new. 

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