The 5 Motivations That Drive People to Choose Entrepreneurship

The 5 Motivations That Drive People to Choose Entrepreneurship

By: Larry Alton

Entrepreneurs take major financial risks, work long hours and practically torture themselves trying to stay afloat and build a business from the ground up. If you think about it, it’s a downright harrowing ordeal. Why would anybody want to go through with it?

It’s because, despite the hardships of the experience, there are nuggets of joy and satisfaction that can be derived from it and, at the end of the tunnel, if you’re committed enough, is a substantial reward. Those nuggets and rewards are different for everybody, but if you analyze it carefully, there are five main motivations that drive most entrepreneurs:

Read full story: https://www.entrepreneur.com/article/249417

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